Senior Communication Project and Product Manager.
Skilled business mobile projects iOS, Android and Html5 for Tablets and Smartphones (user experience IA - UX - UI web and mobile).
Experiences
- Traditional and emotional marketing and communication projects
- Advertising and Event Management
- Corporate Image, Branding and identity
- Project e Product manager at Institutions and Company, B2B and B2C
Key Roles
- Creative and technical working group administration (Team Leadership, Problem Solving, Project and Product Management)
- Creative and art direction, project management
- Relationship and Public Relations
Available to travel or move abroad (UK, Switzerland, Spain, North Europe, USA)
EDUCATION
1995 Master Degree in Communication and Marketing IULM, Milan, Italy.
1991-1994, Baccalaureat in Industrial Expert for Graphic Arts, Graphic Sciences
Salesian Technical Industrial Institute, Milan, Italy.
1988-1991, Diploma in Desktop Publishing
Professional Institute for Industry and Handicrafts “Vigliardi Paravia”, Turin, Italy.
2011, E-learning on Lovemark, Baruch College, USA.
LANGUAGES
Italian (Mother tongue)
English (Professional knowledge – Study intensive in course)
French (Elementary knowledge)
PROFILE
Lorenzo is a passionate manager; combining relational skills, team management skills with a strong technical background and creative in the communication and marketing operating. In over 20 years of operational and consulting experiences, he worked in more than 100 successful projects for Italian and International Companies.
Main roles
His main role is to represent on one side the business requirements (management) and on the other side the technical team, ensuring the overall quality, budget and team motivation.
Cross-functional creative and technical teams management (analysts, designers, graphic designers and executives, user experience, vendors).
Coordination of teams to clear goals and resolve any conflict situation can arise.
Technical skills
Lorenzo’s technical background is always dedicated to improve business. His knowledge of history of graphic design, branding, lettering, marketing (emotional, ERP, CRM), Visual, DTP, offset and digital printing, web integration mobile (iOS iPhone, iPad, Android, HTML5), Web services (web-marketing, SEO, SEM, e-commerce, email marketing, web analyst), Social Media and web ADV, usability and user experience skills, allows him to reach better results.
Systems and Software used
Macintosh (OS X) and Personal Computer (Windows), App Native iOS (iPhone e iPad) or Android and WebApp. Use PRO of: Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Pro, Adobe Indesign, QuarkXPress, Microsoft Office (Word, Excel, PowerPoint), iLife (iPhoto, iMovie, Garage Band), iWork (Keynote, Pages), Adobe Golive, Balsamiq Mockup, AppCooker, QuickTime.
WORK EXPERIENCES AND PROJECTS
Portfolio
http://be.net/lorenzomariarurali
Communication projects and consultancy
In more than 20 years of careers, Lorenzo has managed and implemented many communication projects, easily switching between different contexts.
L'Oréal Professionnel
Prototype Professional Colorist and CRM (enterprise mobile project in progress – iOs App, Web Integration, adv)
Yokohama Italia Check & Go!
http://itunes.apple.com/us/app/check-go!/id483486590?mt=8 (UI, UX, design)
Akzo4you - AkzoNobel
iPhone
https://itunes.apple.com/it/app/akzo4you-smart/id542614583?mt=8 (UI, UX, design)
iPad
https://itunes.apple.com/it/app/akzo4you/id537969075?mt=8 (UI, UX, design)
Android Tablet
https://play.google.com/store/apps/details?id=it.ammiro.akzo.catalogo#?t=W251bGwsMSwxLDIxMiwiaXQuYW1taXJvLmFrem8uY2F0YWxvZ28iXQ .. (UI, UX, design)
Beghelli World – Company Profile
https://itunes.apple.com/it/app/beghelli/id426594616?mt=8 (UI, UX, design)
MGI Marbles
https://itunes.apple.com/it/app/mgi-marbles/id472937355?mt=8 (UI, UX, design)
Vetroarredo Skin – Seves Group
https://itunes.apple.com/it/app/vetroarredo-skin/id528360096?mt=8 (UI, UX, design)
Magi’900
http://www.magi900.com (project,UX, design)
Hydrocontrol S.p.A.
http://www.hydrocontrol-inc.com (company profile, website, technical documentations)
Beghelli S.p.A.
http://www.beghelli.com (technical documentations, product catalogs)
http://beghelliusa.com (technical documentations, product catalogs)
Web Integration Mobile Apps
WineApp
WineApp is the iOS App dedicated to the wine cellar's world for iPhone, iPad and iPod touch.
http://www.commoedia.net/2010/mailing/wineApp_scheda.html
iSea
iSea is the App dedicated to the motorboats, sailboats, rafts and catamarans' world for iPhone, iPad and iPod touch.
http://www.commoedia.net/2010/mailing/iSea_scheda.html
iRender
Through 3D Configurator it is possible to give shape and realism to own ambient, covering them with floors, upholsteries and tiles from own catalogue!
http://www.commoedia.net/2010/mailing/iRender_scheda.html
More Experiences...
Master Teacher Mobile Marketing
Company: IED, European Institute Design
http://www.ied.edu
September 2012 - Cagliari, Italy
TRAINING AND CONSULTING Master in Marketing and Communications Management
Press and External Relations
Company: Franco Curletto - Celebrity’s Hairstyle, Testimonial L'Oréal Professionnel
http://www.francocurletto.it
June 2009, January 2012 - Turin-Milan, Italy
PRESS AGENCY press release - media relations - external relations - public relations
OTHER INTERESTS
Sporty and dynamic, Lorenzo practice recreational climbing, mountain biking, trekking, sky and all that is “mountain”. Also passionate about art, technology and communication.
Instructor voluntary climbing at “PGS - Fourth Dimension”.
www.dimensionequarto.com
Organizer voluntary sports (climbing, trekking), fundraising and cultural evenings (tasting chocolates, wines, rum, mineral water, cigars).