Designer TrainlineLondon, England, GB
Senior Visual Designer
Trainline is an innovative, tech business with a mission to bring together the world’s rail, coach and other travel services into one simple experience. We aim to make travel easier and more accessible, encouraging people to make more environmentally sustainable travel choices. We’re hugely proud to be the world’s leading independent rail and coach travel platform and rank among the highest-rated travel and ticketing apps globally. Today, we offer our customers travel to thousands of destinations in and across 45 countries in Europe and beyond. That’s more than £3.2 billion in ticket sales annually, and over 96 million visits to our apps and websites each month. In another major milestone, last summer Trainline listed on the London Stock Exchange and is now part of the FTSE 250.
Our culture is central to our success. We’re driven to sustain our phenomenal growth from recent years, and this means we’re always working closely and collaboratively to turn our ideas into reality. It’s this sense of pace, innovating and improving pretty much everything we do, that makes Trainline so exciting and unique – we truly believe our work has a genuine impact and will change travel for the better.
To support our ambitious commercial goals, we’re expanding our world-class design team to drive the next stage in our development. You’ll be joining our creative studio, supporting the award winning Marketing function working in a small, agile team alongside Visual, Motion and Content Designers to help us revolutionise the travel experience.
As Senior Visual Designer, you’ll join our multi-disciplinary design team building bold, distinctive brand identity through commercially driven creative for Marketing. Reporting directly to the Creative Lead, you’ll be our expert in supporting Display and Paid Social – covering Facebook/Instagram, Snapchat, Pinterest, Reddit, Google native ads and beyond – building relationships with members of the marketing teams.
The team’s scope and expertise are continually developing, and they have doubled in size over the past 12 months. Successfully working in a sprint-based approach overseen by a Creative Planner, they are responsible for the end-to-end visual standards of the brand. Bringing insight, fresh know-how and mentoring others, it’ll be your task to work with and develop brand guidelines to generate highly effective, out-performing creative assets in a mixture of formats, whether type, layout, photography, motion and video in the right combination for the project in hand.
Other responsibilities include:
• Creatively leading designs from concept through to delivery using a range of working methods and formats (static, motion graphic and video)
• Finding areas to optimise performance through design experiments, and recording results to create benchmarks
• Using experience and judgement to balance the need for brand consistency with optimisation of creative for performance
• Promoting high standards of design through stakeholder management and process
• Increasing efficiency of creative delivery through innovative ways of working
• Working directly with Marketing Channel Leads and the Content team to find innovative solutions to briefs pushing the boundaries of the expected, justifying them with sound design principles and the latest industry thinking
• Building strong relationships with the teams across the business to ensure our product is always presented at its best
We’re looking for creative big thinkers with small egos to push what’s possible and achieve record results. As an experienced and passionate Designer, you’ll bring a rich knowledge base filled with ideas and approaches in designing for a range of performance marketing channels. You’re currently working for an external marketing agency or in-house for a marketing team, designing for well-established brands. You’ll know what ‘great’ looks like and drive towards that relentlessly.
We deploy new campaigns at speed and employ a ‘test & learn’ mentality around our approach to marketing. As such, experience of using optimisation processes to continually get to the heart of what’s working is a key skill to bring with you. Having an understanding of the wider business’ activities will help you in your tactical decision making. Success here, is positively impacting our growth, not just about delivering campaigns.
You’ll demonstrate a strong sense of brand awareness and have a portfolio that exhibits an excellent understanding of layout, typography, visual hierarchy, colour control and art direction. Motion experience is another important skill to bring, as your role will require you to utilise motion design and video. An extensive experience in After Effects is a must for this position. Ideally, you’ll also have previously delivered files ready for HTML5 development and understand the constraints. A high knowledge base of Adobe CC is a must, in particular Illustrator and Photoshop. Bonus points for experience of working with Figma and developing your own HTML5.
What we offer:
• 25 days holiday +2 extra days at Christmas
• Free private medical and dental insurance for you and your family (you just pay the tax on what you choose!)
• Life assurance & income protection
• Good pension scheme
• Season Ticket loan
• Charity leave
• Enhanced maternity/paternity leave
• Free breakfast everyday and fruit galore!
• Yoga Mondays
• Salsa classes
• Board Game nights
….and many more
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.