From 8 to 13 April, 77 exhibitions by emerging and established designers, academies, institutions and labels from 39 countries will transform northeast Milan into Ventura Lambrate, the only fully curated district of Fuori Salone.
Designs, projects, concepts and other works will be on show in 13,000 m2 of exhibition space, across 19 varied and authentic locations, including familiar locations and new venues. The new home base of this year’s event will be the Ventura Living Room, at Via Ventura 14. Until a few months ago, it was a working snow shovel factory, and an industrial feel still permeates the building.
The activities in the printing factory at Via Dei Canzi 19 will be twice as big as last year’s: the collective exhibition Ventura Hive will be staged in a genuine beehive structure, and in Ventura Team Up, collaborative projects will rule the day.
The Ventura Projects are curated exhibition areas dedicated to present international designers, design studios, design labels and brands, design institutions and galleries. Each Ventura Project presents a coherency of carefully selected exhibitions, temporary initiatives, as well as special projects, creative restaurants, etc. The Ventura Projects attract a large professional and influential audience consisting of journalist, photographers, bloggers, cultural institutions, curators and representatives from the corporate world.
The first Ventura Project originated in 2009, when – after 10 years of experience in scouting design talents and organising exhibitions in Milan – Organisation in Design met the architect and cultural entrepreneur Mariano Pichler, who was working on a major requalification project to regenerate the post-industrial borough “Lambrate” in Milan. Starting from the charming atmosphere of the Lambrate district and the desire to create a never-before-seen area during Milan’s prestigious Design Week, Organisation in Design launched the Ventura Lambrate show.
After Ventura Lambrate’s successful first and second edition, the Ventura Projects have expanded into established exhibitory circuits: the annual editions of Ventura Lambrate, the biennial Ventura Interieur and the special edition of Ventura Berlin. Every edition is committed to present the most interesting expressions of contemporary design, with a particular eye on:
emerging trends and talents
debuting and established creatives
top quality and innovative design labels
new processes and production methods
conceptual and niche projects