The 2008 Annual for the ADCN (Art Directors Club of The Netherlands)
has just been launched. This year, the book has been created by
Amsterdam based agency 'The Stone Twins'. With typical irreverence,
the duo directed the Dutch Army to shoot a real bullet through each book.
The creative concept is succinctly explained by The Stone Twins in the book's introduction:
Why shoot every book (and waste 600 bullets)?
We wanted to metaphorically suggest creative targets.
We wanted to create a concept that didn't compete with the award-winning work.
We wanted to take a shot at the egos and the self-aggrandising of adworld.
We wanted to play John Rambo.
We wanted to see what would happen when a bullet rips through a 300-page book at over 1200 m/s.
We wanted to have a pop at the notion of awards.
We wanted some hairy midgets to hold aloft the books during the firing (but the ADCN said no).
We wanted to make a Bang!
The day-glo fluorescent pink book, with colourful target pages as section dividers,
is available to all ADCN members and can be ordered from the ADCN website.
www.adcn.nl
+++++++++++++++++++++++++++++++++++++
The Stone Twins Declan and Garech Stone blur the boundaries between advertising
and design and have recently reunited after separate stints at BBH New York
and 180 Amsterdam. In 2004 their self-penned book 'Logo R.I.P.' was awarded a Silver Lamp by the ADCN.
www.stonetwins.com
Posted by Declan stone [ email ] [ website ]
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